Telefónica Germany — Head of AI Transformation & Enablement

Boris Fründt.

Not an AI strategist on paper — a practitioner who has been turning technology into products and shaping teams into real forces for over a decade.

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" AI transformation isn't about deploying systems — it's about getting an organization to think differently.

What Telefónica Is Looking For

AI Transformation

Strategic direction and operational steering of company-wide AI transformation. Prioritization along clear business objectives.

Leadership

Lead cross-functional teams. Define goals, manage resources, and systematically develop talent.

Operating Model

Design data & AI operating models — clear roles, decision paths, and collaboration between business and technology.

AI Governance

Guardrails for responsible AI. EU AI Act compliance, data privacy, risk management.

Financial Steering

Budget ownership, investment decisions, business cases — creating transparency around AI's economic impact.

Stakeholder Management

Collaboration with C-suite, departments, and tech units. Decision-capable in complex matrix organizations.

What Telefónica Needs → What Boris Brings

AI Transformation
AI since IBM Watson 2015. AI products shipped. AI pricing at digetiers. Today: Claude, Cursor, Agentic AI in daily use.
Team Leadership
Tech team 0→14 at Jung von Matt (18 months). 23 engineers as CTO at SWAN. Developers turned into leaders.
Operating Model
Designed tech org structures at JvM and SWAN. Cross-functional collaboration between Product, Engineering, and Business.
C-Level Stakeholders
20 years bridging business & engineering. Freelance = direct client contact. CTO = board-level communication.
Enterprise Governance
7 years at IBM — enterprise processes, compliance, global team coordination. Regulated product development at SWAN.
German & English
Native German. Fluent English. Works in both languages daily. This website? Built by my AI agent.

Impact at a Glance

0
Years in Tech
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Engineers Led at SWAN
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Person Team Built from Zero
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Years at IBM
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Years with AI (since Watson 2015)
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Years Freelance Ownership

Two Decades of Building

2007–2009

IBM

Web Developer. Enterprise scale, global teams. Dual studies B.Sc. Business Informatics.

2009–2014

Jung von Matt

Senior Developer → Team Lead. Digital products for Mercedes-Benz, OTTO. Mentored junior developers.

2015–2016

IBM iX — Watson AI

Web Architect & Consultant. IBM Watson — NLP, AI Consulting. Before AI was cool.

AI Milestone
2017–2018

Jung von Matt — Technical Director

Tech team from 0 to 14. Product strategy. Built engineering culture inside a creative agency.

2019–present

Freelance

Full ownership — from pitch to production. Technical PM & Developer across industries.

2022

digetiers — AI Vehicle Pricing

Interim Senior Manager. AI-based pricing product. Data-driven models with measurable business impact.

AI Milestone
2025

SWAN — CTO

Led 23 engineers. Smart Mirror + Mobile Apps. Hardware-software integration. Navigated US acquisition.

No Newcomer. A Practitioner.

AI transformation illustration showing interconnected enterprise systems
2015

IBM Watson

NLP, AI Consulting, Enterprise AI Integration. Before there was a hype.

2022

AI Product Delivery

AI-based vehicle pricing at digetiers. Data-driven business models shipped to production.

2025

IoT + AI

At SWAN: AI integrated into connected-device ecosystems. Edge to Cloud.

Daily

Hands-On AI Tools

Claude Code, Cursor, Windsurf, n8n, LLM Agents, OpenClaw. Not just strategy — daily practice.

Technical AI Stack

Machine Learning Deep Learning Generative AI LLMs Agentic AI NLP MLOps AI Architecture Data Analytics IBM Watson Claude GPT

Five Strong Reasons

01

AI Since Watson 2015

Not a buzzword — a decade of real experience with AI systems in production.

02

IBM Background

Know the enterprise — and still be able to move it. 7 years of corporate experience as foundation.

03

Startup Catalyst

Startup mindset as accelerator for corporate transformation. Speed without losing control.

04

Hands-On

Boris knows the difference between an AI strategy paper and a productive AI system — and delivers the latter.

05

Budget & Business Cases

Always co-responsible as CTO. Steering AI investments with measurable ROI.

How Boris Leads

"Leadership means removing obstacles, not scheduling meetings."
"Honest disagreement beats polite misunderstanding."
"Stay constructively dissatisfied — always question, always improve."
"The best client relationships are built on honesty, not slide decks."

Ready to transform
Telefónica's AI future
together?

Available from May 2026 · Potsdam / Remote · German & English